The Expansion - Go to Market Simulation
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Participants compete among teams to devise the best go-to-market (GTM) strategy for their FMCG Company into the Philippines market. This is a learning focused simulation that takes participants through a well-developed GTM strategy to bring their ideas to life!
Throughout the 2 day simulation, participants learn how to validate a market through market analysis, develop a marketing strategy, a financial strategy, product development and finally to pitch their entire GTM strategy to get organisational buy in.
Throughout the 2 day simulation, participants learn how to validate a market through market analysis, develop a marketing strategy, a financial strategy, product development and finally to pitch their entire GTM strategy to get organisational buy in.
Learning Objectives
Content Delivery Method
HRD Corp Certified Course
Duration and Language
Target Audience
Key Skillset Addressed