A 2-Day Marketing Accelerator to Set Up, Speed Up & Scale Up Your Business Performance, Even if You Are New to Marketing.

WORKSHOP OBJECTIVES

By the end of this 2-day program, your B2B Marketing, Sales and Business Development teams will be able to:

#1 Develop a Structured B2B Marketing Plan
Leverage our business growth frameworks to formulate a Market Leader Action Plan.

#2 Identify Trust Accelerators in a Complex B2B World
Understand the limitations and opportunities to market effectively in B2B business landscapes.

#3 Design a B2B Content Marketing Plan
Boost brand awareness and brand stickiness consistently.

#4 Initiate a B2B Lead Generation Campaign
Build a pool of warm prospects for further nurturing.

#5 Complete Optimized B2B Social Profiles
Create strong first impressions while enhancing brand credibility.

#6 Outline a B2B Decision Journey
Identify “hidden” opportunities to effectively influence sales.

#7 Discover Multiple Prospect Engagement Tactics
Deploy a Circle of Influencers and a Focus 100 List to ease the sales conversion. Note: Objectives may change upon program customization.

By default, all Radiant Institute’s training programs will be infused with AI to improve knowledge retention and workflow improvement. However, as our client, you can opt for us to remove these enhancements for a more conventional training experience.

Three Ways We Help Your People Become More Brilliant.

ASSISTED IDEATION

You already have creative and perceptive team members.
Our job is to structure their thinking and mental models, so that they can transform their amazing ideas into actionable insights.

ASSISTED PREPARATION

You already have organised and detailed team members.
Our job is to strategize their planning and thought processes, so that they can transform their actionable insights into action plans.

ASSISTED EXECUTION

You already have dedicated and hardworking team members.
Our job is to speed up their execution with AI tools, so that they can transform their action plans into accelerated results.

9 CHALLENGES WITH MOST B2B MARKETING TRAINING PROGRAMS IN THE MARKET

• Little or no results after training
• Taught by non-practitioners
• No “copy-able” strategies
• Off-the-shelf “text-book” content
• Unrelatable examples
• More games than actual work
• Outdated content
• Using B2C methodologies for B2B
• No practical post-training support

9 DESIRED OUTCOMES OFB2B MARKETING TRAINING PROGRAMS

• Trackable applications after the training
• Practitioners with > 3 years exp.
• Framework-driven learning approach
• Curated modules to fit work challenges
• Relevant & applicable examples
• Learn with worksheets & strategy maps
• Modules in line with market changes
• B2B marketing methodologies
• Usage of AI Assistants during and after the program

TRAINER PROFILE

Maverick Foo

Marketing & Sales Strategist, AI Enabler

• 22+ years of experience in designing and deploying B2B marketing strategies and systems for MNCs, SMEs and startups
• Have worked with MNCs like Great Eastern, Deloitte and Maybank, and SMEs like 1337 Ventures, BFM and MyBurgerLab
• Helped clients generated over $60 million in revenue during the first pandemic lockdown in 2020
• Award-Winning Resource Speaker with Vistage, The World's Largest Executive Coaching Organization for top CEOs and key leaders, with an average score of 8.9/10 over 52 sessions.
• Business consultant with a community-building background, featured on TEDx, Startup Grind, BFM and more