Marketing Management Program

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Enhance your marketing prowess with the Marketing Management Program by DHS Hospitality Academy Sdn. Bhd., a prestigious HRDC-certified course. Over 56 hours, immerse yourself in strategic marketing techniques, consumer behavior analysis, and brand management essentials. Led by industry leaders, this program equips you with practical skills to craft impactful marketing campaigns, drive brand awareness, and boost revenue. Whether you're a seasoned marketer or an aspiring professional, this comprehensive program offers invaluable insights to excel in today's competitive market landscape.
Learning Objectives

1. Master Strategic Marketing Techniques: Gain expertise in strategic marketing techniques, including market analysis, competitor assessment, segmentation, targeting, positioning, and marketing mix strategies, to develop effective marketing plans that align with organizational goals and drive business growth.

2. Analyze Consumer Behavior: Acquire skills in consumer behavior analysis, including understanding psychological, sociological, and cultural factors influencing consumer decision-making processes, to anticipate consumer needs, preferences, and purchasing behaviors, and tailor marketing strategies accordingly.

3. Develop Brand Management Proficiency: Learn essential brand management principles, including brand positioning, brand identity development, brand equity management, and brand communication strategies, to enhance brand awareness, perception, and loyalty, and differentiate the brand in the competitive marketplace.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course

Yes

Duration and Language

56 hours, English

Target Audience

Suitable for all employees with at least 2 years of experience in hospitality industry

Key Skillset Addressed

1. Strategic Marketing Planning
2. Consumer Insight and Segmentation
3. Brand Management and Communication